Wednesday, June 16, 2010

Why an avatar?

I have been hunting around for some studies on using avatars in presentations, training and/or education where the focus is not on virtual worlds but on the advantages of an avatar or animated character supporting progress through learning materials or tasks.

A frequently cited landmark study is...
Reeves, B. (2000). The Benefits of Interactive Online Characters. Center for the Study of Language and Information, Stanford University.

Reeves' Major Points:
(1) Human-Media Interactions Are Fundamentally Social
(2) Character Interfaces Bring Social Intelligence to Online Interactions

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