At a recent gathering of the project team there was a recognition that our project blog had not “taken off” quite as well as we had expected.
Why hadn’t it become a steady stream of chatter and reflection about our progress? Certainly there has been lots of activity and plenty to talk about.
Perhaps we assumed that once a blog was created and we had our accounts that the rest would just follow, especially since we are all active in online forums in one way or another, including other blogs and Twitter.
We agreed that early on we probably should have set some guidelines for blogging to help create a habit and get contributors comfortable in this particular space. At least initially, we might have been wise to have structured in:
• a minimum of when we would post, and how often
• a regular, agreed topic and a rough outline of the content
• allocated the task to a specific team member and then rotated the role
• one person as blog “driver”, reminding us to post, suggesting ideas for content and generally encouraging. I know that our library work team blog, in its early stages needed a driving blogger (even now it wanes and needs a return to that strategy)
• commenting on each others posts
These strategies might help overcome any personal apprehension that your post is not striking the right kind of “voice” for the group. How do I know that is a problem? Well even know I am considering checking with the team that this post is OK.
I won’t. But I will ask them to comment :)